Un Minuto con…

Happy 70th Anniversary to La Vespa  

By Rosario Mariani, http://www.europebychoice.com

This year is the 70th Anniversary of the founding of Vespa! Before the “Nuova Fiat 500” was launched as a car for the masses in Italy on July 4, 1957, the Piaggio company Vespaintroduced la Vespa to the Italians on April 23, 1946. It was not only a scooter – it was a way-of-life.

When the founder, Enrico Piaggio, was shown a prototype, he immediately exclaimed “Sembra una Vespa!” (It looks like a wasp!). Hence, its name was created on the spot.

Audrey_Hepburn_and_Gregory_Peck_on_Vespa_in_Roman_Holiday_trailer

[Photo Credit: Paramount Pictures]

Vespas quickly became an Italian icon, and soon enough, every young man couldn’t wait to be able to own one.  Its popularity became so widespread that in 1953, it appeared in the movie Roman Holiday where Gregory Peck drove Audrey Hepburn around the Eternal City. That image introduced the Italian dolce vita lifestyle to the world and soon after, everyone began wanting to imitate the Italian lifestyle. Even Charlton Heston in Ben Hur got to ride a Vespa.

The Vespa was inexpensive and, while almost every American family owned a Chevy, Italian families drove a two-wheeler in the post World War II era.  It did the job quite well and Vespa has prospered. It is still very popular, especially in crowded cities around the world.

Buon compleanno Vespa!


Rosario Mariani is the owner/CEO of Europe By Choice, which promotes travel to Italy and other select European countries. He has more than 40 years of experience in the travel industry, previously serving as Director of Italy Product for Italiatour and Club ABC Tours, and also in other positions with EuroFly, Alitalia and Air France.

Image | This entry was posted in Blog, Culture, History, Italian, Italian American, Italy, NIAF, Travel, Un Minuto con, Uncategorized and tagged , , , , , , , , , , , , , , . Bookmark the permalink.

One Response to Un Minuto con…

  1. Pingback: Italo-Americani – C r i s t i a n a *

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s